One of the greatest benefits of having a single point of contact is the ability for a client to reduce the number of counterparts that it has to deal with in order to achieve the desired objective.

The following are just a few reasons that in our eyes make a single point of contact approach desirable for our clients in today’s complex economy:

• Overall costs benefit
• Reengineering cost structure
• Focusing on your business and benefit from expert know-how
• Redefine quality standards
• Achieve better capacity management
• Implement change and new technologies

Account Management

The time of all company account service personnel, spent in the general management of the client’s advertising. The account service staff, headed by an Account Director, provides full range of account management services.

Strategy Planning

The time of company personnel in the development of a marketing communication on behalf of the client, including briefing, internal company planning meetings and time spent in an on-going programme of familiarisation with the client’s products and markets.

Media Planning

The involvement of the Account Director and the media department in the development of media strategy, including the continuing process of media evaluation.

Budget Control

This involves the checking and approving of all accounts each month, and the responsibility of ensuring that budgets are not exceeded without authority.

Contact Reports

The provision of written confirmation of all-important decisions requiring action by company or client.